chef visionnaire & dream designer

lifestyle food art design entertainment

… I get out of bed each morning inspired by a single simple idea: to make a positive, meaningful change in the world.

As the founder of Very Important Dream Company (established in 2001), I’m always keen to hook-up and work with highly talented individuals and teams of kindred spirits committed to, in Philippe Starck’s immemorial words, “opening the doors of the human brain”, in a wide variety of sectors including: hospitality, food & beverage, retail, and entertainment. Having begun my career as a waiter in France during my studies, I’ve had a chance to step through the ranks without missing a beat, and today remain involved in the creative development of new concepts and business opportunities for commercial ventures, tapping into a keen business sense I’ve built up over the many years to facilitate strategy.

I’d been on an extended hiatus for the last 4 years at Bozcaada, enjoying and learning the simple and good life on a remote island, but now I’m back, fully charged and ready for new scenarios. I’ve always designed my concepts and venues in the same way a director makes a film, developing scenarios that will lift people out of the everyday and into an imaginative and creative mental world. They may be different each time, but every one of my scenarios establishes firm connections with those who generate the soul of a venue, while taking an intimate approach articulated around peace, creativity and happiness.

Over the years, I’ve had the good fortune to work with and develop a diverse range of ventures, in such diverse locations as New York, Paris, Cote d’Azur, and Istanbul for such brands like NYX, d’Ouef, Margaux, Ansen Suites and Bakkal, to name a few.

I’ve come to accept that peace does not mean to be in a place where there is no noise, trouble or hard work. It means to be in the midst of those things and still be calm in your heart…